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What Does 2020 Hold For CBD?

Cannabidiol, commonly known as CBD, has become a hugely popular product in 2019. It’s being incorporated into a wide range of products across different categories, and it’s certainly something that you should be looking into stocking in your store.

But where is this trend likely to go in the coming 12 months? Prohibition Partners recently explored some of the biggest trends that have shaped the cannabis market this year, with CBD oil among the top five.

The news provider noted that “consumers seem to be highly receptive to consuming it in a number of forms”, with one of the main things driving its popularity the range of benefits that CBD can offer.

If you’re looking for a new spin on the CBD trend for next year, you could consider stocking hemp tea in the UK. After all, us Brits love a good cuppa and this product combines one of the biggest trends of the year and a proper British tradition.

According to the news provider, 2020 will see “more and more industries across the board incorporating cannabidiol in their product ranges”. 

In particular, it singled out the food market as one where CBD is set to experience significant growth, “clean eating and veganism are likely to be key conduits”, it noted.

Another area to watch is sports drinks and performance, with the publication suggesting that manufacturers are going to start looking at mental stimulation as well as catering to the body’s physical needs. 

This is because “the drain on mental time and energy continues to be much higher than the physical demands of modern living”.

CBD sleep aids are set to be another key area of growth, the news provider stated. The value of the CBD market has hit new levels in 2019, with CBD oils and wellness products valued at $1.5 billion.

CBD skincare is the product area with the biggest share of the market, at $700 million, while CBD edibles came in at $360 million and the CBD drinks market was valued at $200 million this year.

A recent article for Cosmetics Design Europe pointed out that CBD has become an important beauty trend in Europe, and elsewhere around the world.

The publication noted that it was product innovation in Latin America that paved the way for the inclusion of cannabidiol in a greater number of skincare and beauty products. The UK in particular has been a growth market for the CBD beauty products sector.

In the coming five years, “therapeutic and dermo skincare” is expected to be the main driver of growth for the cannabis-based beauty market. It was also described as “the new superhero ingredient” in this space.

However, the news provider pointed out that the complex regulatory environment surrounding CBD products is one of the biggest challenges facing the sector in 2020. 

This was also one of the trends picked up by Prohibition Partners, which suggested that legislation in certain markets will most likely be tweaked to “facilitate access and a functioning system that works for the people it was designed to benefit”. 


Duchess Of Cornwall Bigs Up CBD Oil!

Camilla Parker-Bowles, the Duchess of Cornwall, might seem an unlikely supporter of CBD
oil but it seems that this is in fact the case, saying how many fantastic things she has heard
about the cannabis derivative on a tour of a farmers’ market in London.

According to the London Evening Standard, the Duchess even tried a sample of hemp oil
herself and declared it to be delicious, while walking around the Swiss Cottage Farmers’
Market with Prince Charles to celebrate the 20th anniversary of London Farmers’ Markets.
Apparently, Camilla seemed interested to find out more about the benefits of CBD oil, which
has fast become a very popular remedy for all sorts of afflictions, everything from anxiety to
epilepsy. The Duchess enjoyed some £8 hemp oil with a piece of bread, saying how
wonderful it was.

She had a chat with the Hempen stall’s Sophia Lysaczenko, who said: “She knew instantly
what hemp was and was very knowledgeable about it. She seemed very on board. She said
she had spoken to someone who suffered from epilepsy who had benefited from CBD oil. It
was so encouraging to hear.”

CBD products come in a wide range of different forms and it’s worth trying them all so you
can find out which one suits you best. Perhaps the easiest way of familiarising yourself with
CBD is to try it with a vape pen first and see how you get on.

Looking for wholesale Plant of Life oil? Check out what we’ve got in stock on our site.


Can You Use CBD Oil While Pregnant or Breastfeeding?

While CBD oil has a huge range of benefits to people of all ages, you may be wondering if you are able to use it when you are pregnant or breastfeeding?

People use CBD oil for a wide range of reasons, some of which may be of significant interest to pregnant women. For example, it has been used to treat anxiety in some people as well as joint aches and pains, both of which can affect pregnant women. These women may be particularly interested in using these products as they are natural, and they are unable to use a range of medicines for these complaints that they may have used in the past.

Similarly, breastfeeding women may also be looking for natural remedies to help them avoid conventional medicines for a range of complaints. There is very little research on the subject, but here some experts weigh in with their opinion.



Marijuana and cannabis is strongly discouraged in pregnancy in particular as it can affect the development of the foetus’ brain. This is due to the THC, and while many will argue that CBD oil does not contain THC, this is difficult to guarantee. This is as it is a food product in the EU and not a medicine, so it doesn’t have to undergo the type of vetting that medicinal products do. This means there is no guarantee cross contamination hasn’t occurred.

This is why it may be a good idea not to use CBD oil while pregnant. But what about breastfeeding? There is evidence that THC can cross into the breastmilk meaning a baby would be exposed to any THC that may have cross contaminated the oil, so bear that in mind if you are looking at trying it while breastfeeding.

Catherine Monk, PhD, a professor of medical psychology in the departments of obstetrics and gynaecology, and psychiatry at Columbia University Irving Medical Centre in New York said: “We don’t have enough data to say if it’s dangerous or safe.” 



While there is evidence that ingested cannabis products will be potentially detectable in the blood stream, what about topical use of CBD oil. The product is used in many creams, and balms which are great for many skin conditions such as acne, eczema and psoriasis which can flare up in women while they are pregnant due to stress and hormonal changes.

Topical application reduces the chances that CBD, THC or any other cannabinoid will enter your bloodstream and find their way to the foetus or into breastmilk.

“In theory, targeting a specific area with a topical would be a positive thing for a pregnant woman, as there shouldn’t be systematic distribution of CBD through your nervous system,” says Cinnamon Bidwell, PhD, an assistant research professor at the University of Colorado Boulder who studies the effects of abused drugs on psychological and physical health.

If you are going to try it, it is suggested you use the lowest dose possible to relieve your symptoms, and only if nothing else safe in pregnancy is working for you.

Of course, if you are breastfeeding try to avoid putting it where the baby may come into contact with it and get it on their skin or in their mouths, so particularly around the nipples!



CBD e-liquids are becoming available and women who smoke may have heard that pregnant and breastfeeding women are being advised to vape. This is partly true. One of the main reasons for advising breastfeeding women to vape rather than smoke is to reduce the risk of SIDs in children under six months.

This is as it is thought the effects of tertiary smoke can contribute to the risk of death from Sudden Infant Death Syndrome.

Smoking during pregnancy is known to cause an increased risk in premature labour and low birth weight. This is as the carbon monoxide from smoke is more readily absorbed by the foetus, which in turn affects its growth. It can also affect the placenta, which in turn affects the availability of nutrients to the baby.

It is hoped that vaping nicotine products will decrease this risk, though there is no evidence collected on the subject yet. There is even less research into vaping CBD products, let along on pregnant and breastfeeding women.

There is also no specific benefit known for pregnant and breastfeeding women that could come from vaping CBD oil, so perhaps it is best to give this one a miss for now.